"I.S.I.S.' business
model shows they understand the need and role of competitive
intelligence for today's biotech and hi-tech businesses.
I.S.I.S.'
personal style relies on frequent and open communication
to ensure that the customers needs are understood and necessary
course corrections are made during the project. I.S.I.S.
brings
a broad range of experts to bare on the issue; the ability
to talk directly to expert investigators allows the customer
to talk peer to peer when necessary. The final work product
shows added value with concise data presentation and analysis
- the bottom line of actionable intelligence is always present.
I.S.I.S. has earned the right to be my number 1 vendor."
Director, Business Strategy
Immunex Corporation
" Having worked with another CI group, I am consistently
impressed with the quality and certainty of information we
received
from I.S.I.S. After losing a great deal of time with an
inexperienced, ineffective vendor, we turned to I.S.I.S. for
intelligence
on competitive
product launches. In the first month ISIS was able
to provide more insightful information than we received in the previous
six months working with another vendor. As a result, we dramatically
improved our ability to predict market forces
that impact
our revenues."
"I.S.I.S.
produces top-notch analysis that aids our various
functional departments in knowing what to expect
and how to
respond. Rather than dumping data, I.S.I.S. carefully screens
information and formulates recommendations."
"Overall, we
have much greater confidence that we understand our competitive
environment. Without hesitation, I fully
recommend
Marc and his team for ongoing and future competitive intelligence."
Fortune 500 Company
"I.S.I.S. was relatively unfamiliar
with our market segment when our project began, so we were
impressed with how quickly
they grasped the issues at hand and understood our customer
and competitive environment. The interim briefings and
I.S.I.S.' associated flexibility to immediately incorporate
our clarification
and follow-up issues into the investigation process were
an
important and successful component of the I.S.I.S.' process."
"We worked together as a team, and the result was a comprehensive
competitive benchmark study that clearly indicated how
our solutions compared with those of our key competitors in the
marketplace - from a customer's point of view. I.S.I.S.'
insights, recommendations and tactical "sell-against" tools were
viewed very favorably and immediately put into action by management
and sales alike."
Competitive Intelligence Manager
Global Fortune 30 IT Company
“Having worked now with I.S.I.S. over several years,
they consistently meet our tight timeframes, are extremely
professional and provide us the best competitive insights
for our money.”
Market Research Manager
Microsoft Corporation
" I.S.I.S. has been an integral part of
XO re-establishing its leadership in the IVR industry. I.S.I.S.
has worked
with us on strategic and tactical initiatives which have enabled
us to better understand the marketplace, the competition
and, most importantly, our customers. A marketing plan is only
as good as the research that goes into it and is
ultimately tested by how it improves your bottom line.
This year we will
nearly triple our revenue over last year's results.
Our plan has been a success because of the quality work
I.S.I.S. has
done for us. It's that simple."
Marketing Manager
XO Communications
"We have used I.S.I.S. on several occasions to help analyze
competitive situations. Our experience has been very
positive. They have been responsive to our requests, professional in
their approach, and they have produced high quality
results at a reasonable cost."
Vice President, Market Intelligence
Visa International
(Member of SCIP's Board of Directors)
"I.S.I.S. provided an in-depth analysis on our competitive
landscape. The objective of this investigation
was to assess our competitors in the following areas: financials, growth
plans, alliances, products and services, sales
channels, and the individual companies' perceptions of their competitors.
This information helped us to determine whether
we should compete more aggressively against them, collaborate with them,
or invest in them to expand our solutions into
target accounts."
"I.S.I.S. also provided a thorough analysis on leading universities
and academic programs with a proven track record
in our focused markets. The intention of this study was to identify a list
of high profile alumni who now hold leading
corporate positions in focused industries and the respective dean and/or professor(s)
in order to establish an ongoing dialogue to
share best practices and to solicit their guidance."
"Lastly, I.S.I.S. provided an investigation on operations
of four best-in-class companies in adjacent
markets of interest. This was important to us in order to be able to understand
in detail how these companies run their operations,
including key differentiators and the rationale for their being classified
best-in-class."
"In summary, I.S.I.S. did a great job in providing an up-to-date
assessment of our competitive landscape, as
well as the development of a common perspective of trendsetters to change/enhance
our competencies."
Manager, Market Intelligence
Global Fortune 50 Company
"We needed some clear customer feedback to develop the
next version of our product. Not only did I.S.I.S.
provide us with excellent, actionable research results, we also were constantly
kept in the loop while the research was in
progress."
Senior Product Manager
Apple Computer, Inc.
"We brought I.S.I.S. in to help us create a customer
intelligence system for market planning and sales management.
I.S.I.S. investigators created a questionnaire and interviewed CIOs
at major banks in 14 countries. Then, using
multivariate statistical analyses, I.S.I.S. identified distinct differences
in purchasing
trends, preferred product feature sets,
and technology implementation schedules. The research more
than answered our questions
- in fact, it anticipated several we hadn't considered."
General Manager
Corporate Industry Marketing
Tandem Computers, Inc. (now HP)
"Thanks to I.S.I.S.' sharp tactical insights on how we
lose deals against our competitors and recommendations
on how we should sell against them, we were able to shorten our sales
cycles, optimize sales productivity,
and increase our account closing ratio by 85%."
Manager, Industry Marketing Solutions
Fortune 500 Company
"The actionable competitive benchmarking information
we received from I.S.I.S. allowed us to better understand
customer requirements, re-engineer our service and support processes,
and improve significantly customer satisfaction."
Vice President, Customer Services
Octel Communications Corp. (now Avaya/Lucent)
"I.S.I.S.' insights and analysis challenged our views
about competitors and the market; we are
now in a position to confidently anticipate and prepare for market trends
and competitors'
moves. Quite frankly, we got McKinsey-level
results,
but at a fraction of the cost."
Vice President, Marketing
Fortune 1000 Company
"I.S.I.S. armed us with the tactical
and strategic insights to design and launch our next product
version. They take a holistic view of our business problems, considering
changing customer needs, likely responses by
competitors, and optimal product bundling strategies for our channels.
Working with
precise, accurate data to predict
customer solutions was a refreshing change."
Manager, Competitive Intelligence
Inc. 500 IT Company |