To reduce the possibility of surprise from a wide spectrum
of external influences, fast early detection and systematic
warning systems of competitors' planned strategic and
tactical activities as well as emerging competitive threats
are more critical than ever in today's rapidly changing,
globally interlinked environment. Today's alliance
partner can be tomorrow's chief rival. Identifying
and fully understanding the implications of competitive threats
are fundamental to maintaining and expanding a company's
strategic competitive advantage. Consequently, it is imperative
for companies to effectively gather and analyze competitive
intelligence (CI) on traditional and emerging competitors' activities,
capabilities, tactics, and strategic intentions.
Since 1992, large- to mid-sized companies in the IT, life
sciences, manufacturing, and banking/financial services industries
have relied on The I.S.I.S. Difference to assist them in
developing and maintaining sustainable competitive advantages
and formulating action plans to capitalize on business trends,
emerging opportunities and rivals' weaknesses. Specifically,
your company can benefit greatly from I.S.I.S.' seasoned
professionals and sophisticated
methodologies for gathering
hard-to-get competitive insights in 25 countries in the following
CI specialties:
I.S.I.S. is also one of the few CI consultancies that leverages
and understands the complementary link between classic market
research and CI disciplines in the following three areas:
While our market investigators employ innovative, highly
effective approaches to obtain competitive insights, we do
never resort to any unethical or illegal data solicitation
techniques; instead, I.S.I.S. adheres to a strict Code of
Ethics.
Knowing early what lies ahead, how it will impact your business,
and how to prepare for changes gives your company the foundation
for a sustainable, competitive advantage. With I.S.I.S. as
your “ears and eyes” in the marketplace, you
have a reliable, efficient and cost-effective partner.
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